Undergraduate Marketing and Logistics Programs
The Marketing and Logistics Department offers two majors in the Undergraduate Program – one in Marketing and the second in Logistics. Currently, both the Marketing and the Logistics Majors are two of the most sought after at Fisher. Both majors have also been ranked in the top twenty in the country consistently.
U.S. News and World Report Rankings, 2014
4th - Supply Chain Management and Logistics
An Undergraduate student majoring in Marketing will have to complete four required courses. The courses are:
In addition, students will complete four electives from a set of varied offerings covering the areas of distribution, services, global marketing, and retailing.
Marketing Major Concentrations
Through collaboration between faculty, alumni, and industry leaders, the Marketing department has created four tracks within the Marketing major: Research Analyst, Client Management, Marketing Communications Specialist, and Marketing Innovation Specialist. Students pursing one of the four tracks are expected to have more intellectual experience in their respective areas of interest and be more competitive job seekers.
While pursuing a track is optional, it is highly recommended. Students choosing to pursue a track will have the same degree and major credit hour requirements as students not pursuing a track.
Suggested Free Electives & GECs: Intro to Mathematical Statistics I & II (STAT 4201 & 4202), Data Analysis I & II (STAT 5301 & 5302), Survey Research (STAT 5510). A minor in Statistics is also strongly suggested.
Suggested Free Electives & GECs: General Psychology (PSYCH 1100), Social Psychology (PSYCH 2367) Persuasion (COMM 3628), Communications & Conflict Management (COMM 3330), Conflict & Negotiations (BUSMHR 4220), Supply Chain Management (BUSML 4383), Purchasing Strategy (BUSMGT 4262)
Suggested Free Electives & GECs: General Psychology (PSYCH 1100), Social Psychology (Psych 2367) Persuasion (COMM 3628), Media Planning (COMM 3345), Public Relations (COMM 4337), Crisis Communication (COMM 3333)
Suggested Free Electives & GECs: Current Economic Issues in the US (ECON 2367.02), Entrepreneurship (BUSMHR 2500), New Venture Creation (BUSMHR 3510.01), Entrepreneurial Finance (BUSFIN 4215), Leading High Performance Ventures (BUSMHR 3250). Students in this track are urged to pursue the Entrepreneurship Minor
Logistics Management Major
Students intending to major in Logistics Management should complete four required courses. These courses are:
In addition, 6 electives credits are required and will be chosen from a diverse set of electives offered by the department.
no more than 3 hours may come from courses marked with an *
Students intending to dual major in Marketing and Logistics will be able to count a few of the elective courses in Marketing toward a major in Logistics and vice-versa. Please see you academic counselor for information on this issue.
For more information on Undergraduate Programs at Fisher, please visit fisher.osu.edu/undergraduate.