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2012 Research

Greg Allenby

Dyachenko, Tatiana and Greg M. Allenby (2012) "Models of Sequential Evaluation in Best-Worst Choice Tasks," under review at Marketing Science

Howell, John R. and Greg M. Allenby (2012) "Choice Models with Fixed Costs," under review at Marketing Science

Lee, Sanghak, and Greg M. Allenby (2012) "Modeling Indivisible Demand," under review at Marketing Science

Lee, Sanghak, Jaehwan Kim and Greg M. Allenby (2012) "A Direct Utility Model for Asymmetric Complements," under review at Marketing Science

Buschken, Joachim, Thomas Otter and Greg M. Allenby (2012) "The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis," under review at Marketing Science

Hasegawa, Shohei, Nobuhiko Terui and Greg M. Allenby (2012) "Dynamic Brand Satiation," Journal of Marketing Research, forthcoming.

Hans, Chris, Greg M. Allenby, Peter Craigmile, Ju Hee Lee, Steven MacEachern and Xini Xu (2012) "Covariance Decompositions for Accurate Computation in Bayesian Scale-Usage Models," Journal of Computational Statistics and Graphical Analysis, forthcoming.

 Allenby, Greg M. (2012) "Modeling Marketplace Behavior," Journal of the Academy of Marketing Science, 40th Anniversary Issue Invited Paper, 40, 155-166.

 Liu, Qing, Angela M. Dean and Greg M. Allenby (2012) "Bayesian Designs for Hierarchical Linear Models," Statistica Sinica, 22, 1, 393-417.

Martha Cooper

Caglar Utku Guler, Alan W. Johnson, Martha C. Cooper. "Energy Industry Economic Impacts from Ohio River Transportation Disruption,”  Engineering Economist, 2012, Vol. 57, No. 2, pp. 77-100.

Xiaoyan Deng

Deng, Xiaoyan, Barbara E. Kahn, and Sara Michalski, “How ‘Healthy Eating’ Packaging Cues Affect Food Purchasing and Consumption Behavior?”

Thomas Goldsby

Iyengar, Deepak, Shashank Rao, and Thomas J. Goldsby (2012), “The Power and Centrality of the Transportation and Warehousing Sector within the U.S. Economy: A Longitudinal Exploration Using Social Network Analysis,” Transportation Journal, Vol. 51, No. 4.

Griffis, Stanley E., Shashank Rao, Thomas J. Goldsby, and Tarikere T. Niranjan (2012), “The Customer Consequences of Returns in Online Retailing: An Empirical Analysis,” Journal of Operations Management, Vol. 30, No. 4, pp. 282-294.

Shashi Matta

Folkes, Valerie, and Shashi Matta (2012), “When a Product Takes On Characteristics of the Person Who Created it: Sometimes it Sounds Sweeter," Forthcoming in the Journal of Consumer Psychology.

Rebecca Walker Naylor

Naylor, Rebecca Walker, Cait Poynor Lamberton, and Patricia M. West (2012), “Beyond the ‘Like’ Button: Exploring the Effects of Mere Virtual Presence on Brand Evaluation,” Journal of Marketing, forthcoming.

 Lamberton, Cait Poynor, Rebecca Walker Naylor, and Kelly L. Haws (2012), “Same Destination, Different Paths: When and How Does Observing Others' Choices and Reasoning Alter Confidence in Our Own Choices?,” Journal of Consumer Psychology, forthcoming.

 Haws, Kelly L., Rebecca Walker Naylor, Robin A. Coulter, and William O. Bearden (2012), “Keeping It All without Being Buried Alive: Understanding Product Retention Tendency,” Journal of Consumer Psychology, 22 (April), 224-326.