Marketing and Logistics Research, 2010
Dotson, Jeffrey P. and Greg M. Allenby (2010) "Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance," Marketing Science, 29, 5, 895-908.
Chankukala, Sandeep Rao, Sylvia Long-Tolbert and Greg M. Allenby (2010) "A Threshold Model for Respondent Heterogeneity," Marketing Letters, forthcoming
Allenby, Greg M., Mark J. Garratt and Peter E. Rossi (2010) "A Model for Trade-Up and Change in Considered Brands," Marketing Science, 29, 1, 40-56.
Johnson, A. W., Heiman, T. K., Hill, R. R., Cooper, M. C. (2010). Assessing Transport Aircraft Inspection Strategies. International Journal of Operations Research and Information Systems (IJORIS), Information Resources Management Association, Vol. 1, Issue 4, 1-21.
Coley, L. S., Mentzer, J. T., Cooper, M. C. (2010). Is ‘Consumer-Orientation’ a Dimension of Market Orientation in Consumer Markets?. Journal of Marketing Theory and Practice, Vol. 18, Issue 2, 141-154.
Deng, X., Hui, S., Hutchinson, J. W. (2010). Consumer Preferences for Color Combinations: An Empirical Analysis of Similarity-Based Color Relationships. Journal of Consumer Psychology, Vol. 20, Issue 4, 476-484.
Fine, Leslie (2010). Altruism and Hedonism: A Review and Discussion of Recent Findings in the Marketing and Consumer Behavior Literature. Business Horizons 53, 241-246, copyright by Kelley School of Business, Indiana University.
Lambert, D. M. (2010). Customer Relationship Management as a Business Process. Journal of Business and Industrial Marketing, Vol. 25, Issue 1, 4-17.
Javalgi, R. G., Deligonul, S., Ghosh, A. K., Lambert, D. M., Cavusgil, S. T. (2010). Foreign Market Entry Mode Behavior as a Gateway to Further Entries: The NAFTA Experience. International Business Review, Vol. 19, Issue 3, 209-222.
Yorkston, Eric, Joseph Nunes and Shashi Matta (2010). The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions. Journal of Marketing,Vol. 74 (1), 80-93.
Luchs, M., Naylor (Reczek), R. W., Irwin, J. R., Raghunathan, R. (2010). The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference. Journal of Marketing, Vol. 74, Issue 5, 18-31.
Wang, P., Zinn, W., Croxton, K.L. (2010). Sizing Inventory When Lead-Time and Demand are Correlated. Production and Operations Management, Vol. 19, Issue 4, 480-484.