2008 Research

Robert E. Burnkrant

Priyali Rajagopal and Robert E. Burnkrant (2008), "Consumer Evaluations of Hybrid Products,, Journal of Consumer Research, forthcoming.

Greg M. Allenby

Allenby, Greg M. and Peter E. Rossi (2008) "Teaching Bayesian Statistics to Marketing and Business Students," The American Statistician, 62, 3, 195-198.

Dotson, Jeffrey P., Joe Retzer and Greg M. Allenby (2008) "Non-Normal Simultaneous Regression Models for Customer Linkage Analysis," Quantitative Marketing and Economics, 6, 257-277.

Otter, Thomas, Greg M. Allenby and Trish van Zandt (2008) "An Integrated Model of Discrete Choice and Response Time," Journal of Marketing Research, 45, 593-607.

Otter, Thomas, Joe Johnson, Joerg Rieskamp, Greg M. Allenby, Jeff D. Brazell, Adele Diederich, Wes Hutchinson, Steve MacEachern, Shiling Ruan, and Jim Townsend (2008) "Sequential Sampling Models of Choice: Some Recent Advances," Marketing Letters, 19, 255-267.