Marketing PhD Program Objectives
It is the objective of our faculty to provide students with the training and experience that will permit them to achieve their career goals. This requires that each student admitted to the doctoral program make a commitment to:
- Achieve an integrative understanding of the broad issues in the field of marketing
- Develop the skills necessary to design and conduct empirical research publishable in leading journals in marketing and related fields.
- Maintain a tradition of scholarship and a professional commitment to excellence in research and teaching.