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Roger Bailey

Roger Bailey

Lecturer

 

 

 

 

 

 

 

Roger Bailey's research focuses on the application of structural models built from microeconomic principles to marketing problems. More specifically, he is interested in consumer heterogeneity and its effects on demand, investigating the structure of markets, and the identification of niche markets and/or unmet demand. 

Areas of Expertise

  • Market Structure
  • Exploratory Analysis
  • Product Analysis
  • Structural Modeling

Education

  • Ph.D., 2013, Vanderbilt University -- Economics
  • M.S., 2006, Northern Arizona University -- Mathematics
  • B.S., 2004, Northern Arizona University -- Mathematics