Roger Bailey

Roger Bailey's research focuses on the application of structural models built from microeconomic principles to marketing problems. More specifically, he is interested in consumer heterogeneity and its effects on demand, investigating the structure of markets, and the identification of niche markets and/or unmet demand. 

Areas of Expertise

  • Market Structure
  • Exploratory Analysis
  • Product Analysis
  • Structural Modeling


  • Ph.D., 2013, Vanderbilt University -- Economics
  • M.S., 2006, Northern Arizona University -- Mathematics
  • B.S., 2004, Northern Arizona University -- Mathematics




  • E-mail

    (614) 292-6265

    (614) 292-0879

    Department of Marketing & Logistics
    Fisher College of Business
    The Ohio State University
    542 Fisher Hall
    2100 Neil Avenue
    Columbus, OH 43210