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Robert Smith

Robert Smith

Assistant Professor of Marketing

Contact Information
514 Fisher Hall
2100 Neil Avenue
Columbus, OH 43210
Telephone:(614) 292-3946
Fax: (614) 292-0879
Areas of Expertise
  • Consumer Behavior
  • Charitable Giving
  • Categorization and Unity
  • Metacognition and consumer lay-theories


  • Ph.D. in Marketing, University of Michigan, 2013
  • Bachelors in Marketing, Indiana University, 2004



Robert Smith received his Ph. D. in Marketing and joined the faculty at Ohio State in 2013. Prior to beginning his Ph.D., Dr. Smith worked as a copywriter for JWT and marketer for several nonprofits. He has two primary streams of research in consumer decision making. In one, he explores the categorization and the perceived unity of groups. In the other, he studies inferences into mind and memory performance. Dr. Smith explores these theoretical variables in a variety of substantial domains including charitable giving and services. His research has appeared in The Journal of Consumer Research and The Journal of Consumer Psychology. He has received a variety of awards for his research, including the JCP Young Contributor Award and the Haring Symposium Best Paper Award. Dr. Smith currently teaches the Consumer Behavior course at Ohio State.