Nino Hardt

Nino Hardt received his Ph.D. in marketing from the Catholic University Eichstätt-Ingolstadt in Germany. He joined the faculty at the Ohio State University in October 2011.

His research is dedicated towards developing new Bayesian methods for use in marketing practice. His field of work includes choice models, direct utility models and rating-scale based survey research. He enjoys industry collaboration, and his research with practitioners has appeared in Marketing Science.

Areas of expertise

  • Product Development and Research
  • Choice Models, Direct Utility Models, Conjoint Analysis
  • Survey Research and Rating Scales
  • Customer Satisfaction


  • Ph.D. Marketing, Catholic University Eichstätt-Ingolstadt, Germany, 2011


  • E-mail

    (614) 688-2996

    (614) 292-0879

    Department of Marketing & Logistics
    Fisher College of Business
    The Ohio State University
    556 Fisher Hall
    2100 Neil Avenue
    Columbus, OH 43210


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