H. Lee Mathews
Professor Emeritus of Marketing
Professor Mathews is the co-author of Branching and Market Coverage: Growth Strategies for Wholesaler-Distributors and Selling. In addition, he has written Marketing Simplified: A Guide to Decision Making. He has published in major journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Industrial Management. He teaches at the executive education level and is active in consulting.
Areas of expertise