H. Lee Mathews

Professor Emeritus of Marketing

Areas of expertise

• Marketing planning and strategy
• Sales management
• Planning and financial analysis of the wholesale distribution industry
• Marketing programs for distribution

Education

• PhD, The Ohio State University
• MBA, The Ohio State University
• BS, University of Illinois

Biography

Professor Mathews is the co-author of Branching and Market Coverage: Growth Strategies for Wholesaler-Distributors and Selling. In addition, he has written Marketing Simplified: A Guide to Decision Making. He has published in major journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Industrial Management. He teaches at the executive education level and is active in consulting.