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Blair Kidwell

Assistant Professor of Marketing

Contact Information
532 Fisher Hall
2100 Neil Avenue
Columbus, OH 43210
Telephone:(614) 688-1312
Fax: (614) 292-0879


Areas of expertise
  • Consumer Behavior
  • Affect and Emotional Intelligence 
  • Knowledge Calibration
  • Transformative Consumer Research


  • Ph.D., Virginia Tech, 2004
  • B.S., Boise State University, 1999



Blair Kidwell received his Ph.D. in marketing from Virginia Tech in May 2004 and holds a B.S. in psychology from Boise State University. He joined the faculty at The Ohio State University in June 2012. Dr. Kidwell's research focuses on the area of consumer decision making, with an emphasis on emotion and emotional intelligence, knowledge calibration, dual-processing models, political ideology, perceptions of control, and the role of emotion ability in marketing exchanges. He has explored these and other topics in the substantive domains of food, health and financial decisions, and consumer disposal practices. Dr. Kidwell's research has appeared in the Journal of Consumer Research, the Journal of Marketing, the Journal of Consumer Psychology, and the Journal of Applied Social Psychology.