Past Colloquium Schedules
Information about past Marketing & Logistics colloquium events is listed below. For the current quarter's colloquium schedule, visit the Colloquium Series page.
Spring Semester 2013 Colloquium Schedule
January 17th- Roger Bailey, Vanderbilt, will be presenting "“Estimating Demand for Health Related Product Characteristics using Proxy Variables for Consumer Health Conscientiousness”
February 1st- Dan Schley (Psychology PhD student) will be presenting "Determinants of Diminishing Marginal Utility" from 2:00 PM-3:30 PM.
February 8th-Greg Allenby and Nino Hardt (Marketing Faculty) will be presenting, "Monetizing rating Scales", from 2:00 PM-3:30 PM.
February 22nd- Chris Summers will be presenting, Earning Luckiness : The Effect of Active Loyalty Program Membership on Consumer Predictions of Randomly-Determined Marketing Outcomes and Hyojin Lee will be presenting, Monotonous Forests and Colorful Trees from 2:00 PM-3:00 PM.
March 21nd-Tatiana Dyachenko (Marketing PhD student) will be presenting,Models of Sequential Evaluation in Best-Worst Choice Tasks from 3:00-3:30PM.
April 5th-Kenneth Wilbur (Duke University) will be presenting, "A Parsimonious Structural Model Of Individual DemandFor Multiple Related Good" from 2:00PM-3:30PM.
Fall Semester 2012 Colloquium Schedule
10:30-12:00PM - John Howell (OSU) will be presenting "Choice Models with Fixed Costs".
10:30-12:00PM- Michael Braun (MIT) will be presenting "Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories"
2:00-3:30PM - Robert Smith (Michigan) will be presenting "All Together Now: How Entitativity Guides Consumer Judgments and Behavior."
2:00-3:30PM - James Alvarez Mourey (Michigan) will be presenting "Sleight of Mind: The Interaction of Conscious Goal Construal and Nonconscious Cues in Consumer Context"
10:30-12:00PM- Matt Schneider (Cornell) will be presenting "Protecting interrelated time series with synthetic data models Protecting interrelated time series with synthetic data models"
2:00-3:30PM - Liad Weiss (Columbia) will be presenting "Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t)".
10:30-12PM-Hye-jin Kim will be presenting "Improving Survey Construct Accuracy through Uncertainty Inferred from Voice”.
2:00-3:30PM- Lily Lin will be presenting "Do the Crime, Always Do the Time? Insights into Consumer-to-Consumer Punishment Decisions”
Spring 2012 Colloquium Schedule
May 22nd- Dr. Derek Rucker, from Northwestern University will be presenting "Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others" in 500 Fisher Hall at 9:30AM.
June 1st- Dr. William Hedgcock, from Iowa University will be presenting "Regulatory Depletion and Why Decision Making Needs Brains" 10:00AM in 500 Fisher Hall.
June 12th- Dr. Kelly Haws from Texas A&M will be presenting, "Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control," in 500 Fisher Hall at 10:00AM.
Winter 2012 Colloquium Schedule
February 3rd - Professor Rebecca Naylor presented, "The Devil You (Don't) Know: Bidder Ambiguity and Consumer Aggressiveness in Auction Context".
February 24th - Professor Xiaoyan Deng presented "When Do Transparent Packages Increase (or Decrease) Snack Consumption".
2010 Autumn Quarter Colloquium Series Schedule
2010 Spring Quarter Colloquium Series
2010 Winter Quarter Colloquium Series
2009 Spring Quarter Colloquium Series
2008 Colloquium Series
May 1 – 10:30am - Noon, "Friction in Related Party Trade when a Rival is also a Customer" presented by Professor Anil Arya, John J. Gerlach Chair in Accounting, Dept of Accounting and MIS, OSU. Related parties in vertical relationships routinely have competing objectives. While conventional wisdom suggests that such frictions can be alleviated by centralized control, this paper demonstrates that decentralization and the tensions that arise in transfer pricing can help coordinate the decisions of affiliated firms. In particular, a vertically integrated central planner may find it difficult to convince a wholesale customer that it will not subsequently encroach on its retail territory, thereby necessitating wholesale price concessions to the wary customer.
However, under decentralized control, related parties in the supply chain exhibit strife manifested in limited related-party pricing discounts. In this case, the upstream affiliate's customer realizes retail competition will not be as cutthroat, thereby inducing a greater willingness to pay in the wholesale arena. Such wholesale profit gains can outweigh the costs of transfer pricing distortions that arise in the retail realm. Further, in our setting, wherein input sales both to downstream affiliates and rivals are an issue, arm's length (parity) pricing restrictions can have the upside of solidifying commitments to less favorable related party pricing.
Apr. 11 – 10:30 am – 1:00 pm, Dr. Prasad Naik, Univ. of California, Davis, presents his co-authored paper, "Managing Corporate and Product Brands." This paper explores how firms should optimally allocate their multi-million dollar budgets between corporate versus product branding efforts. The authors formulate a dynamic model of corporate advertising by multi-product firms, derive the optimal closed-loop equilibrium strategies for every brand, and design an appropriate Kalman filter to estimate the model using market data.
Empirical results based on Ford Motor Company furnish evidence that corporate advertising generates goodwill, which increases both brand sales and brand advertising effectiveness. The authors further elucidate that corporate advertising and brand advertising are complementary activities to be integrated in the firm's communications mix.
Feb. 29 – Dr. Tim Renken of Coulter/Renken LP presented "Tales from the Practitioner Side" at 10:30 AM – Lunch to follow.
2007 Colloquium Series
Dec. 7 – 12:00 noon – 2:00 pm. Fisher 500, Assistant Professor Priyali Rajagopal from Southern Methodist University will present her research on imagery, false memories and attitude strength.
Nov. 9 - 12:00 noon – 2:00 pm. – Professor Venkatesh (Venky) Shankar, Texas A&M University, "Are Marketing Strategies Over the Product Life Cycle Different for Dominant and Fringe Brands?" Fisher 500.
Nov. 5 – 10:30 am – 12:30 pm. Kimmy Chan, University of Hong Kong. Recruiting Candidate. Fisher 500.
Oct. 19 – 12:00 noon – 2:00 pm Jennifer Stewart , doctoral student 2nd Year Paper. Fisher 500.
Oct. 12 – 2:00 pm – 3:30 pm Daniel Wentzel, University of St. Gallen, Switzerland. Recruiting Candidate. Fisher 500
Sept. 28 – 12:00 noon – 2:00 pm Ronald Savitt, Professor Emeritus, Michigan State University. "Exploration and Discovery in Marketing History". Fisher 500.
Sept. 14 – 2:00 pm – 3:30 pm Camille Johnson, Stanford. Recruiting Candidate. Fisher 500, "It Depends on How You Look at It: Being vs. Becoming Mindsets Determine Responses to Social Comparisons"
Sept. 7 – 10:30 am – 1:30 pm Sandeep Rao, doctoral student Job Talk."Intermediate Effects of Advertising." Fisher 500.
2006 Colloquium Series
May 19, 2006 - Colloquium Presentation, 10:30 am in Fisher 500. Professor Robert F. Lusch, University of Arizona.
May 12, 2006 - 2:00-4:00 pm in Fisher 500. Mr. Sandeep Rao, Doctoral Student in Marketing, will present his 2nd year paper, “Hierarchical Memory Organization and Impact of Advertising: Linking Concerns/Interests, Brand Attributes and Consideration Sets"
May 4, 2006 - Colloquium Presentation, Professor Eric Bradlow, Wharton, will be giving this year's joint Marketing / Statistics Colloquium talk in the Stat Department. 3:30 pm Thursday. Professor Greg Allenby is hosting.
April 21, 2006 - Colloquium Presentation, 10:30 am in Fisher 500. Professor Greg Allenby
April 14, 2006 - Colloquium Presentation, 10:30 am in Fisher 500. Professor John Liechty from Penn State. Professor Greg Allenby will coordinate
April 7, 2006 - Colloquium Presentation, 10:30 am in Fisher 500. Professor Joe Pilotta, VP/Research BIG Research and Professor in the Dept of Communications at OSU, will be talking about his company, their approach to research, and possible research opportunities. Professor Bob Leone will coordinate.
March 10, 2006 - Colloquium Presentation, Professor Thomas Otter, "Dependent Poisson Race Model and Modeling Dependence in Conjoint Choice Experiments."
March 3, 2006 - Colloquium Presentation, Ms. Nicole Votolato, doctoral student.
February 24, 2006 - Department of Marketing and Logistics Research Colloquium, 10:30 am in Fisher 500. Professor Greg Allenby, "Investigating Endogneity Bias in Conjoint Models."
February 3, 2006 - Department of Marketing and Logistics Research Colloqouium, 10:30 am in Fisher 500. Prof. Rob Palmatier, University of Cincinnati, will speak on the topic, “Loyalty to Home."
January 17, 2006 - Mr. Bill Neal, president/founder of SDR consulting in Atlanta, GA., and founder of the AMA’s ART Forum, is coming to town Monday, Jan 16, to speak in a number of MBA classes (Larry’s 840 core class, Greg's 842 elective). We will have a faculty discussion starting at 12:30 on Tuesday, Jan 17, in the marketing conference room. Bill is writing a book on brand equity, and will be presenting some of the material from that: Thompson Southwestern is the publisher.
2005 Colloquium Series
January 21, 2005 - Professor Thomas Otter, Professor Greg M. Allenby, Professor Trish Van Zandt, Ohio State University, "An Integrated Model of Choice and Response Time with Applications to Conjoint Analysis"
February 4, 2005 - Professor Sha Yang, New York University, "Estimating Disaggregate Models Using Aggregate Data via Augmentation of Individual Consumer Choices"
February 15, 2005 - Rich Johnson, Sawtooth Software (Allenby's 842 class)
March 4, 2005 - Professor Dawn Iacobucci, Wharton
March 11, 2005 - Professor Guenter Hitsch, University of Chicago, "An Empirical Model of Advertising Dynamics"
April 18, 2005 - Dr. Cable Green, Director of Technology at Ohio Learning Network, "Research on Concept Mapping"
April 29, 2005 - Professor Dominique Hanssens, UCLA, "Sales Response, Customer Equity and the Marketing Mix"