Colloquium Series

The Colloquium Series invites scholars to present their research and spend a day on campus meeting with Marketing and Logistics faculty, doctoral students, and academics from other departments.

Exposure to a variety of research helps doctoral students to update their research knowledge and establish contacts to aid them in their future job searches. The faculty also benefit from this type of regular contact with leading scholars in the field and the visits sometimes result in joint-publishing opportunities.

All Presentations are held in room 500 Fisher Hall unless otherwise noted.

If you are interested in participating in the Fisher Marketing & Logistics Colloquium series call 614-292-8808.

Spring Semester 2016 Colloquium Schedule

January 22nd - Marketing Research Camp  (Gerlach Hall 375)

8:30 AM             Chris Hsee, University of Chicago

                           Curiosity: Its Power, Peril and Potential

10:30 AM            Peter Rossi, UCLA

                           Income and Wealth Effects on Private-Label Demand: Evidence From                                    the Great Recession

1:30 PM              Debora Thompson, Georgetown University

                           The Role of Status and Uniqueness Motives on Preference for Top                                        Dog and Underdog

3:30 PM              William Allender, McMaster University

                           Demand for Variety and Product Uncertainty: A Structural Model of                                        Consideration Set Formation









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