Colloquium Series

The Colloquium Series invites scholars to present their research to the faculty and doctoral students. The scholars spend a day on campus when they meet with the faculty, doctoral students and other interested academics from other departments.

This kind of exposure helps doctoral students greatly in updating their research knowledge and in establishing contacts that might help them in their future job search attempts. The faculty as a whole benefit from this type of regular contact with leading scholars in the field, which may sometimes result in joint-publishing opportunities.

If you are interested in participating in the Fisher Marketing & Logistics Colloquium series, send inquires via email or call 614-292-8808

Spring Semester 2013 Colloquium Schedule 

January 17th- Roger Bailey, Vanderbilt, will be presenting "“Estimating Demand for Health Related Product Characteristics using Proxy Variables for Consumer Health Conscientiousness” 

February 1st- Dan Schley (Psychology PhD student) will be presenting "Determinants of Diminishing Marginal Utility" from 2:00 PM-3:30 PM.

February 8th-Greg Allenby and Nino Hardt (Marketing Faculty) will be presenting, "Monetizing rating Scales", from 2:00 PM-3:30 PM. 

February 22nd- Chris Summers will be presenting, Earning Luckiness : The Effect of Active Loyalty Program Membership on Consumer Predictions of Randomly-Determined Marketing Outcomes and Hyojin Lee  will be presenting, Monotonous Forests and Colorful Trees from 2:00 PM-3:00 PM.

March 21nd-Tatiana Dyachenko (Marketing PhD student) will be presenting,Models of Sequential Evaluation in Best-Worst Choice Tasks from 3:00-3:30PM.

April 5th-Kenneth Wilbur (Duke University) will be presenting, "A Parsimonious Structural Model Of Individual DemandFor Multiple Related Good" from 2:00PM-3:30PM.