Current Research - Value Co-Creation
Central to the relationship view of supply chain management is the recognition that businesses should be managed in a way that enables value co-creation with key customers and suppliers. Opportunities for value co-creation arise when the capabilities and knowledge that exist within each firms’ organizational functions are leveraged by implementing the eight cross-functional, cross-firm, supply chain management processes. In this research, we show that:
Douglas M. Lambert and Matias G. Enz, "Managing and Measuring Value Co-creation in Business-to-Business Relationships," Journal of Marketing Management, Vol. 28, Issue 13-14 (2012), pp. 1588-1625.
Matias G. Enz and Douglas M. Lambert, "Using cross-functional, cross-firm teams to co-create value: The role of financial measures,” Industrial Marketing Management,Vol. 41, No. 3 (2012), pp. 495–507.
Matias G. Enz and Douglas M. Lambert, "Improving Performance Through Value Co-Create with Key Customers and Suppliers,” Chapter 17 in Douglas M. Lambert, Editor, Supply Chain Management: Processes, Partnerships, Performance, Fourth Edition, Ponte Vedra Beach, FL: Supply Chain Management Institute, 2014, pp. 317 – 336.