- Instructor: Michael Bills
- 1.5 credit hours
The purpose of this course is to provide students with the opportunity to develop skills, and understanding of, the theory and application of innovation processes and a framework for its commercial application across various types and formats of businesses. The course explores emerging trends in innovation methodologies and the manner in which it has been successfully (and unsuccessfully) applied to the evolution and development of new and existing products, services, brands, business concepts and processes.
This course is intended for graduate-level students with diverse business interests who are desirous of working on innovation initiatives and with or within multi-disciplinary Innovation Teams that are increasingly responsible for this type of development and creation. Leading edge companies, in reaction to disruptive and seismic shifts in the marketplace and in order to ensure their businesses’ ongoing viability, are increasingly investing in Innovation Process.
This ever-evolving effort to differentiate their products, services and brand perception is a relatively new approach to concept creation that has required the establishment of new practices and methods and the inclusion of multiple areas of expertise that are radically different from traditional, silo-oriented structures and linear work/product delivery processes historically found in most organizations.