Here we are, week nine of our internship! A lot has happened since we last checked in. Here is what I’ve been up to:
I am the Rapid Rewards Strategy and Development intern in the marketing department, and so far I absolutely love it! I am working on several different projects and having a blast. The biggest thing I am doing is creating a competitive analysis of all loyalty programs in the airline/hotel industry. So if you ever need advice on which loyalty program to join, I’m your girl I’m also doing a lot of research on how various companies market to their consumers through different advertising outlets, which has been a lot of fun for me. Because Southwest is currently in the midst of a merger with AirTran, I’ve also been able to help a lot with that in the loyalty program sphere, and it has been a really unique experience.
When I’m not working on different projects, I’ve had the opportunity to meet with various employees in the marketing department and learn more about what they do. This is something I recommend everyone to do during your internships. It has been really interesting learning how much the marketing department is in charge of (everything from sales to market planning to the digital team and data analysis), I’ve made great connections, and now when I walk past them in the halls I know another friendly face.
Some fun things I’ve done at Southwest:
1. We planned an intern challenge- It was the Marketing Interns Vs. Communications interns and did a bunch of fun outdoor challeges. I’m sure you can guess who won
2. Marketing movie day- One of our partners, Coke, treated us to the movies last week and the entire marketing team got to leave work early and see Maleficent.
3. Deck parties- Every Monday Southwest hosts deck parties put on by the different departments. They all have different themes, but usually consist of drinks, food, music, and raffles. One of my friends actually won a trip to Aruba last week!
4. I’ve also been able to travel to San Diego, San Francisco, New Jersey, New Orleans, and Las Vegas, all of which were unforgettable.
There is always something fun going on here at Southwest and I’m really going to miss it!