Did she really just title that with a hashtag? No, I am not a hashtag fanatic, nor am I particularly interested in getting things to “trend” on social media, but recently USRowing has begun to focus more on branding ourselves across all forms of social media.
I spent this past week in Oak Ridge, Tennessee, at the 2014 USRowing Club National Championships. Rewind to the week before that, and we had our first all-staff meeting of the summer. The focus of this meeting was to discus branding ourselves online and also to create a marketing plan for the upcoming Club National Championships. First, we had to choose a hashtag (clubnats14), then discuss what and how often we’d be posting on social media. Since social media had previously been handled exclusively by the communications and marketing staff, this was a whole new world for me.
In addition to adapting the marketing plan, we had our usual tasks for the event.This includes organizing medals for each race, creating registration packets and putting together binders for information, boat weighing, lightweight weigh ins and coxswain weigh ins. Angela, the other events intern, and myself also had a special task, the college fair.
The college fair has taken place at every Club Nationals for the past eleven years and is used as a recruiting tool by rowers and collegiate programs across the country. In accordance with NCAA regulations, at the conclusion of racing, the athletes who are rising seniors in high school have the opportunity to speak with coaches from over 70 rowing programs.
In order to make the college fair happen, Angela and I spent weeks contacting and registering both the coaches and athletes, creating an information packet with contact information for all college programs attending and finalizing the logistics of such a large event.
Want to see how the event turned out? Head over to USRowing’s Flickr to view pictures from the college fair and all of our regattas! https://www.flickr.com/photos/usrowing/sets/72157645435026957/
Although it was a crazy week full of lineup changes, intense downpours and long hours at the course, Angela and I did get a chance to enjoy the playground in the park!