Can’t Believe it’s Almost Over!

Hi Everyone!

Here we are, week nine of our internship! A lot has happened since we last checked in. Here is what I’ve been up to:

I am the Rapid Rewards Strategy and Development intern in the marketing department, and so far I absolutely love it! I am working on several different projects and having a blast. The biggest thing I am doing is creating a competitive analysis of all loyalty programs in the airline/hotel industry. So if you ever need advice on which loyalty program to join, I’m your girl ;) I’m also doing a lot of research on how various companies market to their consumers through different advertising outlets, which has been a lot of fun for me. Because Southwest is currently in the midst of a merger with AirTran, I’ve also been able to help a lot with that in the loyalty program sphere, and it has been a really unique experience.

When I’m not working on different projects, I’ve had the opportunity to meet with various employees in the marketing department and learn more about what they do. This is something I recommend everyone to do during your internships. It has been really interesting learning how much the marketing department is in charge of (everything from sales to market planning to the digital team and data analysis), I’ve made great connections, and now when I walk past them in the halls I know another friendly face.

Some fun things I’ve done at Southwest:
1. We planned an intern challenge- It was the Marketing Interns Vs. Communications interns and did a bunch of fun outdoor challeges. I’m sure you can guess who won :)
2. Marketing movie day- One of our partners, Coke, treated us to the movies last week and the entire marketing team got to leave work early and see Maleficent.
3. Deck parties- Every Monday Southwest hosts deck parties put on by the different departments. They all have different themes, but usually consist of drinks, food, music, and raffles. One of my friends actually won a trip to Aruba last week!
4. I’ve also been able to travel to San Diego, San Francisco, New Jersey, New Orleans, and Las Vegas, all of which were unforgettable.

There is always something fun going on here at Southwest and I’m really going to miss it!

Alex

Alexandra Chudik

“Cleveland [and Progressive] Rocks!”

I promised myself I would be proactive during my internship with Progressive Insurance. Thus far, I believe I have held true to this promise, by acting on the opportunities presented to me. For example, I volunteered to lead a business lunchtime discussion, in which I chose an emerging business topic (IFRS vs. GAAP), reached out to potential speakers,  and hosted the event.

Progressive continues to engage me in exciting ways. Last week, I participated in two Excel training classes. Excel is one of many programs I have worked with this summer, and Progressive offers a variety of courses to improve skill sets in these fields. Myself and the other interns also had a chance to hear from Progressive’s International Business Leader, who provided career advice and talked about Progressive’s expansion into Australia. We journeyed through Cleveland on Lolly the Trolley for an intern event, which showed us the impressive array of activities to do.

The B Spot is one of the many fine dining establishments which I have visited this summer.

Living in Cleveland this summer, I have had an excellent chance to seize the moment and embrace the city. I went to downtown Cleveland with a few interns to catch a couple of Indians games at Progressive Field, and also explored the greenery of the Cleveland Metroparks, which have gorgeous trails for running. There are also a bevy of restaurants to try (I have gone to The B Spot and Granite City Food & Brewery). In addition, I have met with fellow Buckeye friends who are in the nearby area.

As I gear up for the final weeks of my internship, I aim to hold to my promise in making the most of my time at Progressive. I’ll keep in touch.

~ Adam

Project “Ali takes London”: complete.

My summer with On Device Research in London has been an incredible one. Spending two months almost 4,000 miles away from home was not always easy, but I have grown up so much and learned lessons that will be instrumental to my future career  (and life in general!).

Lesson 1: Blogging, where less is more

ThomasHawk Flickr

ThomasHawk Flickr

During my time at ODR I wrote three different blog posts, and along the way I frequently received the feedback to cut it down by 20%. I tend put details in where they do not need to be and say the same thing multiple times. I learned that less is more- people are more interested in reading something that is concise without all the extra fluff.

It is also important to mention brand names and data points if you want people and potential leads to read and pick up your post. 70% of people are more interested in what you have to say if you do. (See? ;) )

Lesson 2: Attention to detail is crucial

Catd_mitchell Flickr

Catd_mitchell Flickr

One thing that I learned (the hard way) is that attention to detail is incredibly important. Slides in a presentation not only have to look good independently, but they also have to all go together cohesively. Being meticulous about every little thing is not optional-it’s mandatory.

I was taught a very important lesson from the Marketing Manager Siim during my time at On Device. He told me that it is relatively easy and fast to get 90% of the way on a project, but it is that last 10% of being detail oriented that takes a project from just okay to amazing. It may take a while, but it makes all the difference.

Lesson 3: Be open to anything

This last lesson may be self-explanatory, but being open to anything is so important. Whenever anything was thrown my way, (including beginning to script a survey on my very first day!) I went into it with my best attitude and effort. I am so happy that I did, because I was able to have an incredible experience creating projects that I am truly proud of.

Typical tourist shot

Typical tourist shot

I am so thankful for my opportunities that I was given this summer- the lessons that I learned are invaluable.

Cheers, mates!

Ali

Deutschlaaaaaand

A picture of me wearing German soccer gear surfaced on Facebook right after Germany played the US in the World Cup (below). The picture was from the first game Germany played against Ghana, but all my friends thought I had rooted against the US and, needless to say, a firestorm ensued. I was jokingly called a traitor for a couple days, but I ran a relatively successful PR campaign (twitter, snapchat, etc.) to prove my loyalty to the USA. I’ve loved being in Europe for the World Cup, and even though my loyalty lies with the Red, White, and Blue, cheering for Deutschland in every other game has been a great addition to an already great summer.

Germany

Today was the last day of my internship, and I can’t believe it’s over. After first walking through the doors of Friendsurance eight weeks ago, the day has finally come to get sentimental and mushy gushy about my experience. I can’t thank Friendsurance enough for such an amazing summer for truly making me feel at home for the time I have been here. From free German classes to World Cup watch parties, this company has made an already amazing time abroad that much better. On top of that, the work experience that I have been fortunate enough to gain is more extensive than anything I could fit on a resume. I would also like to hold on to hope that I will be back to Berlin sometime in the near future, and it’s reassuring to know that I have made contacts and friends that would help me pick back up right where I left off. Thank you, Friendsurance!

Fan mile

I can’t say that this summer abroad has drastically changed me or that I’m going to come home a new man. But I can say with confidence that this experience has benefited me in countless ways. I now feel that I have a better understanding of myself and the world around me. I also feel more prepared to adapt to changing situations inside or out of the workplace. I strongly encourage everyone to spend an extended period of time abroad, it’s been one of the best decisions I have ever made.

Berlin

A couple days ago, I watched Germany beat Brazil 7-1 with some friends at a public viewing. I kid you not, they scored three of those goals while I was buying a bratwurst. I hope that they keep up the luck while I’m not watching, because I’ll be on a plane during the entire World Cup final. See you soon USA and go Deutschlaaaaaand.

Networking in Nashville!

I had the pleasure to speak with the Executive Director of the Nashville Chapter of the Recording Academy. The Recording Academy puts on the annual GRAMMY Awards Show!

I had the pleasure of speaking with the Executive Director of the Nashville Chapter of the Recording Academy. The Recording Academy puts on the annual GRAMMY Awards Show!

Hello everyone!

It is quite strange thinking about how I have only 20 days of work left at Crowd Surf, LLC. This summer has gone by quickly, and I am extremely happy I have learned so many new things through this incredible experience. I look forward to returning to campus this fall and putting these skills to work in the classroom, in the organizations I am involved in, and eventually in my career. In addition to the new skills I practice daily in the office, I also have been practicing a very important skill emphasized at the Max M. Fisher College of Business: Networking.

Before I moved to Nashville I found out its nickname was, “Music City, USA”, and learned about some of the major record labels, publishing groups, talent agents, and artist-focused marketing firms located in the area. I was so excited to be interning in a city with companies such as Universal Music Group, Creative Artists Agency, Sony Music Entertainment, Warner Brothers Records, and Big Machine Records all located in an area known as Music Row. I made it a point to try to meet with as many professionals in the entertainment industry as I could in order to learn about their role in the industry and how they got to where they are.

I had three different strategies to accomplish this goal because I knew it would not be easy to set up these meetings with professionals. My first strategy was to have one-on-one meetings with people who worked at Crowd Surf as to hear their stories and get their advice. My second strategy was to attend professional mixers, and arrange meetings with people who were doing things I would love to learn more about. My last strategy was to randomly email companies in hopes of them arranging for me to meet with an employee. The last one rarely worked but was definitely worth it because it’s how I met the Executive Director of Nashville’s chapter of the Recording Academy.

Even though the confirmed meetings didn’t start happening until five weeks in, I am honored to tell you I have met with people from varying sectors of the entertainment industry. I’ve met with the Creative Director of a record label, CEO of an international audio branding firm, and the founder of an event promotions and management company. Every single person I met with, when I asked them for both personal and career advice, eventually told me these three things: find your passion in life, work efficiently and diligently, and to remember business is all about relationships.

Thank you for reading my post and I hope you had a wonderful 4th of July!

-Michael Inman :)