Tags: India
Though our team is based in Mumbai, we could not escape India without visiting the Taj Mahal. Once we land in Delhi, we immediately notice that the traffic in is a bit more organized than in Mumbai (think NYC x2 instead of NYC x4). After making it to the hotel, everyone's reaction is pretty much the same -- Wow! Kingshuk (our fearless leader) booked everything, but we had no idea it would be so fancy.
Mon and Pop stores are very popular in India. Compared to chains, those small stores seem like more flexible and friendly. Today, we went to two baby stores, one cooperated with our competitor and an individual owner. There is one interesting situation that all the clerks in stores are male. We thought customers would more like to talk to female clerks, since female clerks probably can understand their needs more.
Located in Bhiwandi on the outskirts of Mumbai sits a large warehouse baking in the 100°F+ heat of India with more than 320 employees busy sorting and shipping thousands of packages per day as Indian music vibrates throughout the complex keeping the beat of the pace.
Monday is always blue...especially after Goa trip. However, today is a productive day. After the discussions with Wonderkids team, we had a deeper understanding of the situation. Therefore, we tried to generate the marketing strategy for Wonderkids. Thanks for Professor Jay Dial. We used five forces and VRIO to evaluate Wonderkids and competitors' situations. We did apply the knowledge learned in school to real case.