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GERLACH
HALL
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Barbara Kruger
was born in Newark, New Jersey, in 1945. She studied at Syracuse
University, Parsons School of Design, and the School of Visual Arts
in New York. Her work has been exhibited worldwide.
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The
floor markers in the Gerlach and Fisher buildings work to integrate
physical architecture with a more cerebral structure: that of the
complex meshing of educational and intellectual activity. Composed
of mosaic, marble, and steel, these markers serve as portals, as
visual entries that signal the ambitions of the generous new facilities
of the Fisher College of Business. The Gerlach marker greets the
viewer with a consideration of knowledge and the world-changing
power of ideas. The Fisher marker's circular motif focuses on the
confluence of intellectual life, business practice, and uses of
ambition and effectivity. Both markers utilize color, the richness
of materials, and centrally located sites to welcome the viewer
into spaces where the value of learning makes for both good business
and a richer, more examined life.
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