Fisher undergraduates take first place in
national logistics case competition
A team of Fisher undergraduate students competing against 12 colleges and universities from across the country won a student case competition sponsored by the Colorado Transportation Community and the Denver Transportation Club.
Ashley Verhoff, Sierra Clouse and Tada Yamamoto represented Fisher at the “Operation Stimulus” competition, which was a part of the 28th Annual Transportation Forum on Jan. 22-24 in Denver. The team, advised by Keely Croxton, associate professor in marketing and logistics, credited their classroom experiences for their victory.
"The case studies we've done in class and thought we would probably not see again gave us insight into how we could approach a solution to the case," Yamamoto said. "What put us over the top, as the students from other universities mentioned, was our presentation skills. Our experiences inside and outside the classroom at Fisher prepared us well to present our solution and handle the judges' questions while keeping our composure."
The student case competition revolved around the distribution of a high-tech phone in Europe. The Fisher team also participated in other conference activities. The three-day event provides a forum for speakers from leading industries, educators and government officials to make presentations and interact with high school and college students and people representing all elements of the transportation industry.
This year's conference theme, "Global Crossroads: The Future of Transportation," focused on competing and prospering in a global economy.