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2004–2005 Intelectual Output

Highlights

Fisher faculty deliver impact inside and outside the classroom. They maintain strong connections to their students and the corporate world, helping to shape the practice of management. Faculty hires from 2004-2005 include (from left) Rick M. Johnston, assistant accounting professor; Henrik Cronqvist, finance instructor; Anne Beatty, Deloitte & Touche Professor of Accounting; Rudi Fahlenbrach, assistant finance professor; and James Hill, assistant management sciences professor. Not pictured, Jaideep Anand, associate management and human resources professor.

Providing Expertise

The U.S. Senate Banking Committee recently convened a full committee hearing regarding whether government sponsored enterprises (GSEs) in the mortgage market, such as Fannie Mae and Freddie Mac, provide adequate assistance to low to moderate income home buyers. The committee heard testimony from some of the most highly respected researchers concerning the mortgage market, including Anthony Sanders, John W. Galbreath Chair and professor of finance, who stated that the benefit of GSEs outweighs the cost.

Reshaping the Experience

Undergraduate students in Marketing Associate Professor Pat West’s (below right) consumer behavior class worked with the Columbus Clippers last spring to help create a more teen-centric experience at Cooper Stadium. Collaborating with alum Doug McIntyre and his agency, Cult Marketing, West’s students conducted ethnographic research involving in-depth interviews with teens and associates of the AAA minor league baseball team. Their research produced recommendations for the Clippers, including the establishment of a teen seating section that would allow high school students to socialize during the games and to participate in activities specially designed for teen fans. The students also recommended the development of a Clippers internship program that would enlist local high schoolers to spread the word to their peers about events at the stadium.

Distinguished Faculty

Three faculty were honored recently by the Academy of Management (AOM). Jerald Greenberg (center) was awarded the Herbert Heneman Career Achievement Award from the Human Resources Division; Jay Barney (right) was awarded the Irwin Outstanding Educator Award by the Business Policy and Strategy Division; and Roy Lewicki (left) was honored with the 2005 Distinguished Educator Award. These three AOM fellows join an elite group of distinguished scholars who have been recognized for their significant contributions to the field of management.

Enhancing Entrepreneurship

Under the leadership of Sharon Alvarez (far right), Fisher College’s Center for entrepreneurship’s launched the Society of Entrepreneurship Scholars (SES), which provides a first of its kind forum for the profession’s top minds to analyze, review and develop entrepreneurial topics. SES executive members work with scholar mentors to edit academic manuscripts, secure placement in top-tier journals and discuss ways to further entrepreneurship as an academic field.

Top Recognition

The Journal of International Business notes that Fisher College faculty rank in the top
10 internationally and top five in the U.S. in contributions to the international business
literature on Central and Eastern Europe over the 1986–2003 period.

Bernard J. LaLonde, professor emeritus of marketing and logistics, was recognized among
the “Fabulous Fifty Plus One” by World Trade magazine’s August 2004 issue.
Social Science Research Network ranks Fisher College’s finance department 8th out of 100
worldwide for article impact, with faculty member René Stulz identified as the 6th most
cited author out of the top 100.

The National Science Foundation awarded one of their first interdisciplinary grants, more than $600,000, to Greg Allenby and Thomas Otter for their research using statistics to develop new models of human behavior for marketing.