Please Note: This site will look much better in a browser that supports web standards, but it is accessible to any browser or Internet device.

Fisher College of Business 2002 Annual Report
previous page, next page previous page next page


Fisher students in SUV
drive for success
This year, Fisher cohort honors undergraduates took their marketing skills for a test drive in the auto industry. Collaborators Honda and EdVenture - a company that pairs corporations with student teams - challenged students to create a promotional buzz on campus as they participated in a nationwide public awareness campaign for Honda's 2003 Element. Under the leadership of H. Rao Unnava, W. Arthur Cullman Designated Professor in Marketing, the student team learned how to execute a promotion, determine advertising budgets and measure results.
Table of Contents

Dean’s Message

Undergraduate Program

Graduate Programs

Executive Education

Executive Luncheon Series

Alumni & Pace Setters

Business Partnerships

Giving Report

Financials

Advisory Council

Faculty and Central Staff


Fisher College of Business

  

Undergraduate Programs

Highlights

  • The Dorney Gateway to Business program, which makes the Fisher undergraduate business degree program available to students attending Ohio State's regional campuses, was awarded an Innovation in Business Education Award for its use of distance learning technology. The first class of 23 students received their undergraduate business degrees this spring.

  • Fisher Business Builders Club members, affiliated with the Center for Entrepreneurship, formed a Students in Free Enterprise (SIFE) chapter and won the SIFE National Rookie of the Year Award.

  • Undergraduates served as Bank One academy mentors for high-school students, a partnership that earned the bank Ohio State's Award for Excellence in Collaboration.

  • Nearly 20 students visited DaimlerChrysler, Victoria's Secret and Exel Logistics while in Mexico for the Emerging Markets Field Study course.

  • As an exchange partner with the Audencia School of Management, Fisher hosted 64 French students in the spring, and sent 24 students to France.

  • Undergraduates and honors students connected with prospective employers at a financial services career fair and an internship invitational.

  • Two Fisher undergraduates were among 20 college students selected to represent the U.S. in the Shell Gourami Business Challenge held in Marbella, Spain.

< Dean's Message | Undergraduate Profile next >