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Fisher College of Business 2002 Annual Report
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Mayo Clinic researchers
story telling
When the Mayo Clinic wanted to measure the quality of their care, they turned to Fisher research. Marketing professor Neeli Bendapudi determined that "evidence management" - presenting customers with coherent proof of an organization's strength and values - was the answer. Along with Texas A&M colleague Leonard Berry, she found that the clinic's formula for success is a lesson other service-based organizations should heed: understand the story you want to tell, then make sure your people and facilities provide daily evidence of that story to your customers. Professor Bendapudi then told her story to the Harvard Business Review 2003.
Table of Contents

Dean’s Message

Undergraduate Program

Graduate Programs

Executive Education

Executive Luncheon Series

Alumni & Pace Setters

Business Partnerships

Giving Report

Financials

Advisory Council

Faculty and Central Staff


Fisher College of Business

  

Research and Business Partnership Centers

Charles A. Dice Center for Research in Financial Economics
Promotes high-quality research in financial economics
René M. Stulz, Director

 

The annual Deloitte & Touche Business Plan Competition, hosted by Fisher's Center for Entrepreneurship, provides a forum for students and community members to win $100,000 in cash and services to use as start-up funds to transform an idea into a thriving business.

Center for Entrepreneurship
Facilitates research, education and community involvement in entrepreneurship
Jay B. Barney, Interim Academic Director
Jon L. Iveson, Director
Rich Langdale, Chair of the Advisory Board

Center for Excellence in Manufacturing Management (CEMM)
Studies significant problems to promote world-class manufacturing effectiveness
William L. Berry and John Dix, Co-directors
Peter Ward, Director, Research and Communications
Nancy K. Lahmers, JD, Administrative Director

Center for Information Technologies in Management (CITM)
Provides leadership in the study of management issues affected by information technologies
Kay Nelson, Director

Research and Business Partnership Centers

Center for International Business Education and Research and International Programs (CIBER)
Promotes excellence in international business education and research
Stephen M. Hills, Academic Director
Cheryl Ryan, Director

Center for Real Estate Education and Research (CREER)
Focuses on improving the quality of education and research for the Ohio real estate industry
Anthony B. Sanders, Director

Global Supply Chain Forum
Pursues the critical issues related to customer satisfaction and operational excellence
Douglas M. Lambert, Director

Supply Chain Management Research Group
Promotes high-quality research and education in supply chain management and logistics
James A. Ginter, Bernard J. La Londe, Directors

Technology Policy Group (TPG)
Tackles barriers to success by developing real-world solutions to critical emerging technology policy issues
Pari Sabety, Director

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