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Fisher College of Business
101 Fisher Hall
2100 Neil Avenue
Columbus, OH

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Executive Education

2001 Executive MBA Class Profile

Executive Education Highlights

Decade in Review
Executive Education

Expansion of offerings

Increased numbers of participants—from 1500 to over 3500

New Executive MBA program

Internet-based courses

New degree program. The Executive MBA program convened its first regular session in December 2000, after a successful pilot program with 21 evening MBA students the previous year. This new degree program designed for the high-potential professional offers a comprehensive curriculum, combining the experience and interests of the class with fundamental business principles and current issues. The format blends on-campus sessions that meet three days each month with distance learning via the Web.

Expanded offerings. Custom programming continued to expand in response to the growing need for executive training. Of the more than 50 executive education programs offered last year, almost half were custom designed to meet the specific needs of individual companies. Examples include a ten-module management development program designed for BI/Roxane Labs; a three-phase leadership development program for OCLC’s top management that included a distance learning component; courses on banking principles and creativity in the work place for Bank One; a management program for engineers at Owens Corning; a program presented at Chungnam University to teach U.S. business practices to Korean research and development managers; and logistics programs for Accenture, Colgate Palmolive, Conway Transportation Services, Inc., Emery Worldwide and Hills Pet Nutrition.

E-learning. E-learning components were incorporated into several new programs last year, including the Executive MBA program. A capstone program was a new interactive, online course taught by marketing professor Roger D. Blackwell developed for “e-tailers” who want to learn strategies for competing successfully on the Internet.

The Marketing School. Last year, the Fisher College was chosen by the American Marketing Association to present “The Marketing School,” the first partnership of its kind between the AMA and a business school to offer a comprehensive development program for marketing professionals. Structured around the central theme of value creation
for customers, the course examined how product, pricing and other marketing decisions affect critical cost-benefit factors.

Lean manufacturing. A new program added last year took 18
participants out into the field to apply lean manufacturing principles. Class members visited a local services company, ABB Group, to analyze the company’s existing practices and make recommendations for lean-sizing their operations. The program’s focus on work cell
spanning, enterprise-level activities and management/leadership
skills development offered a unique approach to the study of lean manufacturing.

Community outreach. Working in collaboration with the Industry & Technology Council of Central Ohio, the Fisher College presented the first annual Executive Interchange Series, a leadership trends series tailored for local, top-level executives. Fisher faculty, including Dean Alutto, led sessions on e-commerce, negotiation strategies, mergers and acquisitions, and successful leadership styles.

Corporate governance. The Fisher College teamed up with the Columbus-based law firm of Bricker & Eckler LLP and the Directorship Search Group to address current issues in corporation governance. The day-long colloquium, “Building a Better Board,” included discussions on topics such as trends in board composition and leadership, and board response to institutional and investor expectations. Sessions were led by CEOs and presidents of such firms as Tenneco, Brunswick Corporation, ivillage.com and TIAA-CREF, among others.

College partners. The Fisher College worked with Ohio State athletic director Andy Geiger to develop a leadership institute for coaches and managers on topics ranging from strategic planning and financial management to negotiation and conflict management. The college also developed a personal finance course for College of Optometry students who plan to start and manage their own businesses.

2001 Executive MBA Class Profile (42 participants)

Average years of work experience   14
Percent with advanced degrees   23%
Average undergraduate   GPA 3.09
Average GMAT score*   598
Average age   37.6
Percent female   11%
Percent senior manager level or above   45%
*Not required of all participants

Industry Profile
Manufacturing   8
Chemical   7
Consulting   5
Building/real estate   4
Information technology   4
Banking/finance/insurance   3
Health care   3
Power   3
Law   1
Research   1
Retail   1

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New Executive MBA

Tony Raimondo, Jr., director of marketing for Behlen Manufacturing Company, flies in from Nebraska once a month to attend sessions of the Fisher Executive MBA program. Between campus visits, Tony works on class assignments and group projects through the EMBA program’s Web-based learning component.



Fisher College of Business 2001 Annual Report -

Previous Fisher College Annual Reports: 2000  |  1999  | 1998  |  1997


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