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Highlights
2001 Executive MBA Class Profile
Executive Education Highlights
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Decade in Review
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Executive Education
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Expansion of offerings
Increased numbers of participants—from 1500 to over
3500
New Executive MBA program
Internet-based courses
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New degree program.
The Executive MBA program
convened its first regular session in December 2000, after
a successful pilot program with 21 evening MBA students the previous
year. This new degree program designed for the high-potential
professional offers a comprehensive curriculum, combining the
experience and interests of the class with fundamental business
principles and current issues. The format blends on-campus sessions
that meet three days each month with distance learning via the
Web.
Expanded offerings.
Custom programming continued to expand in response to the growing
need for executive training. Of the more than 50 executive education
programs offered last year, almost half were custom designed to
meet the specific needs of individual companies. Examples include
a ten-module management development program designed for BI/Roxane
Labs; a three-phase leadership development program for OCLC’s
top management that included a distance learning component; courses
on banking principles and creativity in the work place for Bank
One; a management program for engineers at Owens Corning; a program
presented at Chungnam University to teach U.S. business practices
to Korean research and development managers; and logistics programs
for Accenture, Colgate Palmolive, Conway Transportation Services,
Inc., Emery Worldwide and Hills Pet Nutrition.
E-learning.
E-learning components were incorporated into several new programs
last year, including the Executive MBA program. A capstone program
was a new interactive, online course taught by marketing professor
Roger D. Blackwell developed for “e-tailers” who want
to learn strategies for competing successfully on the Internet.
The Marketing School.
Last year, the Fisher College was chosen by the American Marketing
Association to present “The Marketing School,” the first
partnership of its kind between the AMA and a business school
to offer a comprehensive development program for marketing professionals.
Structured around the central theme of value creation
for customers, the course examined how product, pricing and other
marketing decisions affect critical cost-benefit factors.
Lean manufacturing.
A new program added last year took 18
participants out into the field to apply lean manufacturing principles.
Class members visited a local services company, ABB Group, to
analyze the company’s existing practices and make recommendations
for lean-sizing their operations. The program’s focus on
work cell
spanning, enterprise-level activities and management/leadership
skills development offered a unique approach to the study of lean
manufacturing.
Community outreach.
Working in collaboration with the Industry & Technology Council
of Central Ohio, the Fisher College presented the first annual
Executive Interchange Series, a leadership trends series tailored
for local, top-level executives. Fisher faculty, including Dean
Alutto, led sessions on e-commerce, negotiation strategies, mergers
and acquisitions, and successful leadership styles.
Corporate governance.
The Fisher College teamed up with the Columbus-based law firm
of Bricker & Eckler LLP and the Directorship Search Group
to address current issues in corporation governance. The day-long
colloquium, “Building a Better Board,” included discussions
on topics such as trends in board composition and leadership,
and board response to institutional and investor expectations.
Sessions were led by CEOs and presidents of such firms as Tenneco,
Brunswick Corporation, ivillage.com and TIAA-CREF, among others.
College partners.
The Fisher College worked with Ohio State athletic director Andy
Geiger to develop a leadership institute for coaches and managers
on topics ranging from strategic planning and financial management
to negotiation and conflict management. The college also developed
a personal finance course for College of Optometry students who
plan to start and manage their own businesses.
2001 Executive MBA Class Profile
(42 participants)
Average years of work experience 14
Percent with advanced degrees 23%
Average undergraduate GPA 3.09
Average GMAT score* 598
Average age 37.6
Percent female 11%
Percent senior manager level or above 45%
*Not required of all participants
Industry Profile
Manufacturing 8
Chemical 7
Consulting 5
Building/real estate 4
Information technology 4
Banking/finance/insurance 3
Health care 3
Power 3
Law 1
Research 1
Retail 1
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