Dean's Advisory Council
David T. Kollat
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David T. Kollat is founder and President of 22 Inc., a company specializing in research and consulting for retailers and consumer goods manufacturers. Kollat earned his Doctor of Business Administration degree at Indiana University.
In 1965 he joined the faculty in the College of Administrative Sciences at The Ohio State University where he was a Professor of Marketing until 1972. Dr. Kollat has co-authored six books and more than one dozen articles dealing with various dimensions of consumer behavior and corporate and marketing strategy. From 1972 to 1976, he was associated with Management Horizons, a research and consulting firm specializing in marketing and retailing. As Executive Vice President, Director of Research, and Director, he played an instrumental role in doubling the size of the business. Dr. Kollat co-founded the Retail Intelligence System, a syndicated research program currently serving over 200 companies; developed the first computerized data base of all publicly-held retailing companies; pioneered new demographic, psychographic, and store positioning techniques in retailing; and adapted strategic and long-range planning systems to retailing. In addition, he directed and participated in consulting and research projects for companies in most major sectors of retailing and consumer goods marketing.
From 1976 to 1984, he served as Executive Vice President of The
Limited Stores, Inc. His responsibilities included marketing and
strategic planning. In 1984, he was appointed Executive Vice
President of The Limited, Inc., the holding company. His
responsibilities included marketing and strategic planning. He was a
member of the Executive Committee and all other major committees of
the business. In 1985 he was given an additional assignment as
President of Victoria's Secret Mail Order, an operating division
of The Limited, Inc. Dr. Kollat has been a member of the Board of
Directors of The Limited, Inc., since 1976. He also serves on the
Board of Directors for Cheryl & Co., Big Lots, Wolverine World
Wide, Christy & Associates, Select Comfort, Starpower, Inc., and
Retail Forward.
Dr. Kollat is a member of the marketing committee of The Columbus
Foundation. He also serves on the Oversight Board of the Blackwell
and the Dean's Advisory Board of the Fisher College of Business
at The Ohio State University. He is a Trustee of Columbus
Children's Hospital, a member of the Budget, and Finance
Committee of the Hospital, Chairman of the Management Development and
Compensation Committee, and past Chairman of Children's Hospital
Foundation.
He has been listed in Who's Who in America and Who's Who in
The World since 1980.