Dean's Advisory Council: David T. Kollat
David T. Kollat is founder and President of 22 Inc., a company specializing in research and consulting for retailers and consumer goods manufacturers. Kollat earned his Doctor of Business Administration degree at Indiana University.
In 1965 he joined the faculty in the College of Administrative Sciences at The Ohio State University where he was a Professor of Marketing until 1972. Dr. Kollat has co-authored seven books and more than one dozen articles dealing with various dimensions of consumer behavior and corporate marketing strategy. He was instrumental in the founding of the Association for Consumer Research and the journal of Consumer Research.
From 1972 to 1976, he was associated with Management Horizons, a research and consulting firm specializing in marketing and retailing. As Executive Vice President, Director of Research, and Director, he played an instrumental role in doubling the size of the business. Dr. Kollat co-founded the Retail Intelligence System, a syndicated research program currently serving over 200 companies; developed the first computerized data base of all publicly-held retailing companies; pioneered new demographic, psychographic, and store positioning techniques in retailing; and adapted strategic and long-range planning systems to retailing. In addition, he directed and participated in consulting and research projects for companies in most major sectors of retailing and consumer goods marketing.
From 1976 to 1984, he served as Executive Vice President of The Limited Stores, Inc. His responsibilities included marketing and strategic planning. In 1984, he was appointed Executive Vice President of The Limited, Inc., the holding company. His responsibilities included marketing and strategic planning. He was a member of the Executive Committee and all other major committees of the business. In 1985 he was given an additional assignment as President of Victoria's Secret Mail Order, an operating division of The Limited, Inc. During his eleven years with the company, earnings per share grew at a 43 percent compound annual growth rate and return on shareholder’s equity averaged 44 percent per year.
Dr. Kollat has been a member of the Board of Directors of L Brands Inc., since 1976. He serves on the Board of Directors of Wolverine World Wide, Select Comfort and Starpower,Inc.
In the past he has served on the board of directors of more than 20 public and private companies including Big Lots, Cone Mills, Cooker Restaurant Corporation and Cheryl’s Cookies. In 2007, he was selected as one of the ten outstanding directors in corporate America by the Outstanding Directors Exchange, a New York division of the Financial Times. In 2014, he was honored as one of the 100 most influential people in corporate governance and in the boardroom by the National Association of Corporate Directors.
Dr. Kollat currently serves on the Dean’s Advisory Board of Fisher College of Business at The Ohio State University. He has served as a Trustee of The Ohio State University Foundation and co-chair of its Marketing Committee. He has also served as a Trustee of Nationwide Children’s Hospital, a member of the Budget and Finance Committee of the hospital, Chairman of the Management Development and Compensation Committee, and Chairman of Nationwide Children’s Hospital Foundation. He has also served as a member of the Marketing Committee of the Columbus Foundation.
He was elected to The Hall of Fame at Western Michigan University and to the Academy of Alumni Fellows at Indiana University. Dr. Kollat has been listed in Who's Who in America and Who's Who in The World since 1980.